Unhappy with your business insurance?
So are we.
In Australia, business insurance is out-of-date. Products are expensive, confusing, and opaque. Responses are slow – if you can get a response at all. The insurance giants live in an analog world, where they hold all the cards.
At Upcover, we believe that there’s a better way. We believe that business insurance should be professional, while still being friendly. That expert knowledge, trust, and transparency should be accessible to everyone. And if we say we’re going to do something … we do it.
We’re using technology to modernise the business insurance marketplace. Technology that provides an affordable, quick, and seamless experience. That democratises power. Technology that tailors insurance to our customers’ needs, rather than telling them that “one size fits all”.
Upcover is the modern insurance platform that takes small business owners seriously. We exist to provide the right insurance for our customers, at every stage of growth.
Australian businesses deserve better. It’s time to get up.
How to sound like Upcover
We’re a tech company – but we’re human. Our industry is built on trust, and our customers need to know that we’re real people, who really care.
Upcover’s tone-of-voice reflects this. We use simple, clear language that leans toward conversational and inclusive rather than cold and corporate. We’re intelligent, but we’re also engaging and friendly.
By aiming for a tone that is professional yet still warm, we will build trust and loyalty. Our customers will believe that we take them seriously – because we do.
Principles
01 We are clear.
Not everyone is an insurance geek. Our language is accessible, direct, and knowledgeable.
When we talk, we get to the point. Information is straightforward and accessible. We don’t make people wade through pages of jargon that only an insurance broker could love.
We try not to
- Use industry-specific or unnecessary words.
- Express ideas in a confusing way.
- Keep talking when we don’t need to.
02 We are human.
Our potential customer base is as wide and diverse as Australia itself. Our words reflect that.
When we talk, we sound human. We don’t hide behind legalese or churn out screeds of AI. And just because we’re professional, we haven’t lost our sense of humour.
We try not to
- Go for the obvious joke. Our humour is intelligent, with a light touch.
- Make assumptions about our audience.
- Exclude anyone.
03 We are confident.
Being friendly and human in our language doesn’t diminish our authority.
When we talk, we sound like experts in business insurance. Because our language is confident, our audience will trust that we know what we’re talking about.
We try not to
- Dumb it down. We simplify as much as possible – but no further.
- Use passive voice. We own our ideas.
- Hide or obfuscate. We believe in transparency.