The stadium experience – electrified
We build anticipation. And when excitement hits fever-pitch … we bring the thunder.
We are the stadium experience graphics specialists.
We are Light & Fury.
What we do: Pixels & Power
Nothing compares to being at the big game: the heart-stopping moments, the sorrow, the elation. We fuse motion, vision, and sound to give the crowd an exhilarating experience.
Creativity flows through everything we do. Our head-turning design and buttery-smooth animation electrifies the stadium canvas.
We push the envelope: putting those LED ribbons and stadium screens through their paces. Taming billions of pixels, on any screen size. Making the technology work for us.
Your brand will come alive in front of thousands. Activating the space. Connecting the experience to the team.
The crowd won’t know what’s hit ‘em.
Our purpose: Head & Heart
When we’re at the big game, we experience a feeling we can’t get anywhere else. And the latest stadium technology makes that feeling bigger, brighter, and louder than ever before.
When our stadium lights up, we get chills.
And we bloody love it.
Our Process: Timelines & Talent
Everything that leaves the Light & Fury studio is crafted and considered.
We combine technical prowess, proven processes, and award winning creative.
And we never take our eyes off that deadline.
Why us? Purpose & Passion
Our team is passionate about stadium graphics, and passionate about driving the format forward.
Light & Fury is trusted by some of Australia’s biggest sporting codes and teams. We’ve been put through the wringer, and we’ve always delivered.
Bringing a stadium to life requires creativity and deep technical knowledge. We’re immersed in both worlds, squeezing every last drop out of the technology to deliver the maximum creative impact.
We really, really love what we do.
Case Study 1 – State of Origin
THE ASK
In Australia, nothing compares to State of Origin. Light & Fury were tasked to give the stadium treatment to this heavyweight brand and sporting event.
State of Origin needed:
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The best of technology across three stadium locations, including the new Grand Southern Screen at Accor Stadium.
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To explore new dimensions of the brand that emphasised its colours, rather than focussing on the dark print campaign.
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A reusable, multiyear experience that could run and run.
THE EXPERIENCE
Light & Fury provided a suite of graphics, video packages, and brand activations that energised sellout crowds at every stage of the game. Each graphic asset was unique, while inheriting from the same core design system.
The games came thick and fast. We needed to cater to different stadiums, each with completely different technology. Our internal processes ensured that content was turned around correctly and on time, with multiple outputs.
We tapped into the rivalry of the event, leaning into “Blues vs Maroons” with heavily colour-driven and brand-focused graphics. Using colour as the main design cue freed it from the marketing campaign, ensuring we can use it again next year.
The new Grand Southern Screen at Accor Stadium was put to the test. There were some murmurs around whether the creative would be too lively for the format … but once that huge screen lit up, any doubts were put to rest.
Case Study 2 – Parramatta Eels
THE ASK
The Eels’ existing stadium creative came from multiple vendors, and consequently looked patchy and disjointed. It didn’t reflect their brand, and it didn’t tie into their in-market comms.
The Eels needed:
- A cohesive game day experience that would transport the crowd to “Parra-dise.”
- A flexible suite of graphics for before, during, and after the game.
- A pre-game show using vision and graphics that fed the crowd’s anticipation and excitement.
THE EXPERIENCE
Light & Fury worked closely with the Parramatta Eels to activate their refreshed brand. On game day the stadium graphics reflected a consistent design experience, in harmony with their social and print branding.
With the team and their event company, we developed a pre-game show that hit predefined “story-beats” to enhance the game day experience. A compelling narrative ensured high engagement among returning fans.
There was never a dull moment. Signature graphic moments elevated on-field performance, and bespoke player animations let fans celebrate with their favourites.
We harnessed Commbank Stadium’s latest technology, creating a bubbling cauldron of blue and yellow. Spellbound Eels fans soaked up the brand from start to finish.